Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising Bruner, Gordon C.<>Hensel, Paul J.<>James, Karen E.
Material type:
TextPublication details: Mason,USA: Thomson, 2005Description: 842 pISBN: - 1587992051
- 658.83028 BRU-M
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| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| UMT Main Campus | MRB 658.83028 BRU-M (Browse shelf(Opens below)) | Available | 990035 | |
| UMT Main Campus | MRB 658.83028 BRU-M (Browse shelf(Opens below)) | Available | 990036 | |
| UMT Main Campus | MRB 658.83028 BRU-M (Browse shelf(Opens below)) | Available | 990037 | |
| UMT Main Campus | 658.83028 BRU-M (Browse shelf(Opens below)) | Available | 41449 |
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| 658.83 ZIK-E Essentials of marketing research | 658.83 ZIK-M Marketing research / | 658.83015195 MOO-M Market research : | 658.83028 BRU-M Marketing scales handbook | 658.83028 BRU-M Marketing scales handbook | 658.830285 GRO-H Handbook of online marketing research | 658.83072 DOI- Doing marketing research : alternative methods for market sensing / |
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