Marketing scales handbook (Record no. 39664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00667nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 40483 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506110655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140423s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1587992051 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83028 |
| Item number | BRU-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bruner, Gordon C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing scales handbook |
| Remainder of title | a compilation of multi-item measures for consumer behavior & advertising |
| Statement of responsibility, etc | Bruner, Gordon C.<>Hensel, Paul J.<>James, Karen E. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mason,USA: |
| Name of publisher, distributor, etc | Thomson, |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 842 p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | EN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-Handbook |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hensel, Paul J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | James, Karen E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UMT Main Campus | UMT Main Campus | 2014-04-23 | 658.83028 BRU-M | 41449 | 2014-05-05 | 2014-05-05 | Books | |||||
| Dewey Decimal Classification | UMT Main Campus | UMT Main Campus | 2014-06-25 | MRB 658.83028 BRU-M | 990035 | 2014-06-25 | 2014-06-25 | Books | |||||
| Dewey Decimal Classification | UMT Main Campus | UMT Main Campus | 2014-06-25 | MRB 658.83028 BRU-M | 990036 | 2014-06-25 | 2014-06-25 | Books | |||||
| Dewey Decimal Classification | UMT Main Campus | UMT Main Campus | 2014-06-25 | MRB 658.83028 BRU-M | 990037 | 2014-06-25 | 2014-06-25 | Books |