Normal view MARC view ISBD view

Marketing scales handbook

Bruner, Gordon C.

Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising Bruner, Gordon C.<>Hensel, Paul J.<>James, Karen E. - Mason,USA: Thomson, 2005 - 842 p.

EN

ISBN: 1587992051

Subjects--Topical Terms:
Marketing-Handbook

Dewey Class. No.: 658.83028 / BRU-M

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)