Marketing research that won't break the bank a practical guide to getting the information you need Andreasen, Alan R.
Material type:
TextPublication details: San Francisco,USA: Jossey-Bass, 2002Description: 277 pISBN: - 0787964190
- R 658.83 AND-M
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| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| UMT Main Campus | R 658.83 AND-M (Browse shelf(Opens below)) | Available | 40403 |
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| R 658.812 CAL- Call centres and human resource management | R 658.812003 JAI-E Encyclopedia of customer relationship management | R 658.827 RIC-S Strategic brand management | R 658.83 AND-M Marketing research that won't break the bank | R 658.8342 KRU-C Consumer behavior and advertising involvement | R 658.87 ZEN-S Strategic retail management | R 659.1 COM- Company bruchur |
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