Marketing research that won't break the bank
Andreasen, Alan R.
Marketing research that won't break the bank a practical guide to getting the information you need Andreasen, Alan R. - San Francisco,USA: Jossey-Bass, 2002 - 277 p.
EN
0787964190
Marketing research
R 658.83 / AND-M
Marketing research that won't break the bank a practical guide to getting the information you need Andreasen, Alan R. - San Francisco,USA: Jossey-Bass, 2002 - 277 p.
EN
0787964190
Marketing research
R 658.83 / AND-M