Reinventing virtual events : how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance / Justin Michael and Julia Nimchinski

By:

Michael, Justin

Contributor(s):

Nimchinski, Julia

Material type:

TextPublication details: New Jersey : John Wiley & Sons, 2023Description: xv, 272 pISBN:

9781394159253

Subject(s):

DDC classification:

621.382 MIC-R

Summary: GTM Games creates hybrid events that are compelling and use innovative techniques like mash-ups and role reversals. It's invite only and membership based. This book will be a playbook on how to revamp and innovate with virtual events by an in-demand company making waves in this space. Julia invented Go-To-Market cross-training, and it started a movement. Professionals traded roles and lives in interactive drills vs. flat webinar panels. The NTS pyramid of learning speaks to 90% retention when participants coach and teach each other in a real-world scenario vs. the prevailing status net flicks.

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Barcode
UMT Main Campus	621.382 MIC-R (Browse shelf(Opens below))	Available	152634

Browsing UMT Main Campus shelves Close shelf browser (Hides shelf browser)

Previous							No cover image available	Next
Previous	621.382 MAZ-A Analytical techniques in telecommunications	621.382 MAZ-P Packet based communications	621.382 MES-C Contemporary communication systems	621.382 MIC-R Reinventing virtual events : how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance /	621.382 MIL-M Modern electronic communication	621.382 MIL-M Modern electronic communication [+CD]	621.382 MIR-N The new communications technologies:	Next

Index present

GTM Games creates hybrid events that are compelling and use innovative techniques like mash-ups and role reversals. It's invite only and membership based. This book will be a playbook on how to revamp and innovate with virtual events by an in-demand company making waves in this space. Julia invented Go-To-Market cross-training, and it started a movement. Professionals traded roles and lives in interactive drills vs. flat webinar panels. The NTS pyramid of learning speaks to 90% retention when participants coach and teach each other in a real-world scenario vs. the prevailing status net flicks.

Eng

There are no comments on this title.

to post a comment.