Reinventing virtual events : how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance /
Michael, Justin
Reinventing virtual events : how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance / Justin Michael and Julia Nimchinski - New Jersey : John Wiley & Sons, 2023 - xv, 272 p.
Index present
GTM Games creates hybrid events that are compelling and use innovative techniques like mash-ups and role reversals. It's invite only and membership based. This book will be a playbook on how to revamp and innovate with virtual events by an in-demand company making waves in this space. Julia invented Go-To-Market cross-training, and it started a movement. Professionals traded roles and lives in interactive drills vs. flat webinar panels. The NTS pyramid of learning speaks to 90% retention when participants coach and teach each other in a real-world scenario vs. the prevailing status net flicks.
Eng
9781394159253
Business meetings
Special events Planning
Teleconferencing
621.382 / MIC-R
Reinventing virtual events : how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance / Justin Michael and Julia Nimchinski - New Jersey : John Wiley & Sons, 2023 - xv, 272 p.
Index present
GTM Games creates hybrid events that are compelling and use innovative techniques like mash-ups and role reversals. It's invite only and membership based. This book will be a playbook on how to revamp and innovate with virtual events by an in-demand company making waves in this space. Julia invented Go-To-Market cross-training, and it started a movement. Professionals traded roles and lives in interactive drills vs. flat webinar panels. The NTS pyramid of learning speaks to 90% retention when participants coach and teach each other in a real-world scenario vs. the prevailing status net flicks.
Eng
9781394159253
Business meetings
Special events Planning
Teleconferencing
621.382 / MIC-R