Reinventing virtual events : how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance / Justin Michael and Julia Nimchinski

By:

Michael, Justin

Contributor(s):

Nimchinski, Julia

Material type:

TextPublication details: New Jersey : John Wiley & Sons, 2023Description: xv, 272 pISBN:

9781394159253

Subject(s):

DDC classification:

621.382 MIC-R

Summary: GTM Games creates hybrid events that are compelling and use innovative techniques like mash-ups and role reversals. It's invite only and membership based. This book will be a playbook on how to revamp and innovate with virtual events by an in-demand company making waves in this space. Julia invented Go-To-Market cross-training, and it started a movement. Professionals traded roles and lives in interactive drills vs. flat webinar panels. The NTS pyramid of learning speaks to 90% retention when participants coach and teach each other in a real-world scenario vs. the prevailing status net flicks.

Item type:

Books

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Holdings
Current library	Call number	Status	Barcode
UMT Main Campus	621.382 MIC-R (Browse shelf(Opens below))	Available	152634

Index present

GTM Games creates hybrid events that are compelling and use innovative techniques like mash-ups and role reversals. It's invite only and membership based. This book will be a playbook on how to revamp and innovate with virtual events by an in-demand company making waves in this space. Julia invented Go-To-Market cross-training, and it started a movement. Professionals traded roles and lives in interactive drills vs. flat webinar panels. The NTS pyramid of learning speaks to 90% retention when participants coach and teach each other in a real-world scenario vs. the prevailing status net flicks.

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