Consumer behavior and advertising involvement selected works of Herbert E. Krugman Krugman, Edward P.
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TextPublication details: New York,USA: Routledge, 2008Description: 344 pISBN: - 9780805857887
- R 658.8342 KRU-C
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| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| UMT Main Campus | R 658.8342 KRU-C (Browse shelf(Opens below)) | Available | 46360 |
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| R 658.812003 JAI-E Encyclopedia of customer relationship management | R 658.827 RIC-S Strategic brand management | R 658.83 AND-M Marketing research that won't break the bank | R 658.8342 KRU-C Consumer behavior and advertising involvement | R 658.87 ZEN-S Strategic retail management | R 659.1 COM- Company bruchur | R 659.1 RUS-K Kleppner's advertising procedure: |
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