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Consumer behavior and advertising involvement

Krugman, Edward P.

Consumer behavior and advertising involvement selected works of Herbert E. Krugman Krugman, Edward P. - New York,USA: Routledge, 2008 - 344 p.

EN

ISBN: 9780805857887

Subjects--Topical Terms:
Advertising-Psychological aspects

Dewey Class. No.: R 658.8342 / KRU-C

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