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Marketing strategy and competitive positioning Hooley, Graham J.<>Nicoulaud, Brigitte<>Piercy, Nigel F.

By: Contributor(s): Material type: TextPublication details: Harlow,England: Pearson Education, 2008Edition: 4thDescription: 614 pISBN:
  • 9780273706977
Subject(s): DDC classification:
  • R 658.802 HOO-M
Item type: Books
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