Basic marketing a managerial perspective McCarthy, E. Jerome<>McGuiggan, Robyn L.<>Perreault, William D., Jt. Auth.<>Quester, Pascale G.
Material type:
TextPublication details: Boston,USA: McGraw-Hill, 2003Edition: 3rdDescription: 743 pISBN: - 007470835X
- 658.8 BAS-
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| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| UMT Main Campus | 658.8 BAS- (Browse shelf(Opens below)) | Available | 34070 |
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| 658.8 BAR-F Forensic marketing: | 658.8 BAR-M Modern marketing management | 658.8 BAR-S Services marketing : Text and cases | 658.8 BAS- Basic marketing | 658.8 BAT-M Managing services marketing: | 658.8 BAX-M Marketing toolkit | 658.8 BAX-M Marketing toolkit |
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