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Basic marketing (Record no. 32035)

MARC details
000 -LEADER
fixed length control field 00681nam a2200229Ia 4500
001 - CONTROL NUMBER
control field 32293
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140417s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007470835X
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BAS-
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
245 ## - TITLE STATEMENT
Title Basic marketing
Remainder of title a managerial perspective
Statement of responsibility, etc McCarthy, E. Jerome<>McGuiggan, Robyn L.<>Perreault, William D., Jt. Auth.<>Quester, Pascale G.
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston,USA:
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 743 p.
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Making-Australia
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McGuiggan, Robyn L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D., Jt. Auth.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Quester, Pascale G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        UMT Main Campus UMT Main Campus 2014-04-17 1 1 658.8 BAS- 34070 2018-09-19 2017-05-11 2014-05-03 Books