Strategic brand management instructor's manual Keller, Kevin Lane<>Richey, Keith
Material type:
TextPublication details: Upper Saddle River,USA: Pearson Education, 2003Edition: 2ndDescription: 196 pISBN: - 0-13-047062-7
- R 658.827 RIC-S
Books
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| UMT Main Campus | R 658.827 RIC-S (Browse shelf(Opens below)) | Checked out | 2020-03-27 | 34730 |
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| R 658.80285 BOT-D Dictionary of e-business | R 658.812 CAL- Call centres and human resource management | R 658.812003 JAI-E Encyclopedia of customer relationship management | R 658.827 RIC-S Strategic brand management | R 658.83 AND-M Marketing research that won't break the bank | R 658.8342 KRU-C Consumer behavior and advertising involvement | R 658.87 ZEN-S Strategic retail management |
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