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Books The new strategic brand management creating and sustaining brand equity long term Kapferer, Jean-Noel

by Kapferer, Jean-Noel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: UK: Kogan Page, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 KAP-N] (1).
Books Strategic brand management instructor's manual Keller, Kevin Lane<>Richey, Keith

by Keller, Kevin Lane | Richey, Keith.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River,USA: Pearson Education, 2003Availability: No items available Checked out (1).
Books Advertising media planning a brand management approach Jugenheimer, Donald W.<>Kelley, Larry D.

by Jugenheimer, Donald W | Kelley, Larry D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Prentice Hall of India, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 KEL-A] (1).
Books How to fight google and win! Jacques, Tyronne

by Jacques, Tyronne.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Mandeville: Raegan Publishing, 2010Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 JAC-H] (1).
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