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Doing marketing research : (Record no. 139260)

MARC details
000 -LEADER
fixed length control field 00731cam a22002298i 4500
001 - CONTROL NUMBER
control field 23950809
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251126112630.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241212s2025 enk b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032972244
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83072
Item number DOI-
245 00 - TITLE STATEMENT
Title Doing marketing research :
Remainder of title alternative methods for market sensing /
Statement of responsibility, etc edited by Alison Lawson and Charles Hancock
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2025
300 ## - PHYSICAL DESCRIPTION
Extent 249 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
General subdivision Research
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Qualitative research
General subdivision Methodology.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lawson, Alison,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hancock, Charles
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type
      UMT Main Campus UMT Main Campus 2025-11-26 658.83072 DOI- 151061 2025-11-26 2025-11-26 Books