Doing marketing research : alternative methods for market sensing /
Doing marketing research : alternative methods for market sensing /
edited by Alison Lawson and Charles Hancock
- 2nd ed.
- London : Routledge, 2025
- 249 p.
9781032972244
Marketing research--Methodology.
Consumers--Research--Methodology.
Qualitative research--Methodology.
658.83072 / DOI-
9781032972244
Marketing research--Methodology.
Consumers--Research--Methodology.
Qualitative research--Methodology.
658.83072 / DOI-