The marketing revolution in politics : (Record no. 108484)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00852cam a22002297i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19009329 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181020100657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160309s2016 onca b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781442647992 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.70973 |
| Edition number | 23 |
| Item number | NEW-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newman, Bruce I. |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing revolution in politics : |
| Remainder of title | what recent U.S. presidential campaigns can teach us about effective marketing / |
| Statement of responsibility, etc | Bruce I. Newman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Toronto : |
| Name of publisher, distributor, etc | University of Toronto Press, |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 205 p. : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Political campaigns |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Campaign management |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising, Political |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in politics |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Political aspects |
| Geographic subdivision | United States. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UMT Main Campus | UMT Main Campus | 2018-10-20 | 324.70973 NEW-M | 126029 | 2022-09-21 | 2018-10-20 | Books |