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The marketing revolution in politics :

Newman, Bruce I.

The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman - Toronto : University of Toronto Press, 2016 - xi, 205 p. : illustrations ; 24 cm.

ISBN: 9781442647992

Subjects--Topical Terms:
Political campaigns--United States.
Campaign management--United States.
Advertising, Political--United States.
Communication in politics--United States.
Marketing--Political aspects--United States.

Dewey Class. No.: 324.70973 / NEW-M

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