000			02173cam a2200289 i 4500
001			19025934
005			20170318102610.0
008			160322s2012 enka b 001 0 eng
020			_a9780415577410
020			_a0415577411
020			_a9780415577427
020			_a041557742X
020			_a9780203852972
020			_a0203852974
040			_cPK-LaUMT
082	0	4	_a394.2068 _223 _bEVE-
245	1	0	_aEvents management : _ban introduction / _cCharles Bladen, James Kennell, Emma Abson and Nick Wilde
260			_aLondon : _bRoutledge, _c2012
300			_axxiii, 444 p. : _billustrations ; _c25 cm
520			_a"Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program."--Publisher's website.
650		0	_aSpecial events _xManagement.
650		7	_aSpecial events _xManagement.
650		7	_aEvent-Marketing.
650	1	7	_aEvenementen.
650	1	7	_aManagement.
942			_cBK
999			_c91817 _d91817