| 000 | 00537nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 72437 | ||
| 008 | 160401s9999 xx 000 0 und d | ||
| 020 | _a9781285752037 | ||
| 040 | _cPK-LaUMT | ||
| 082 |
_a 658.83 _bZIK-E |
||
| 100 | _aZikmund, William G. | ||
| 245 |
_aEssentials of marketing research _cZikmund, William G.|Babin, Barry J. |
||
| 250 | _a5th | ||
| 260 |
_aStamford,USA: _bCengage Learning, _c2013 |
||
| 300 | _a452 p. | ||
| 546 | _aEN | ||
| 650 | _aMarketing research | ||
| 700 | _aBabin, Barry J. | ||
| 942 | _cBK | ||
| 999 |
_c85417 _d85417 |
||