000 00524nam a2200181Ia 4500
001 48676
008 140430s9999 xx 000 0 und d
020 _a9780071621250
040 _cPK-LaUMT
082 _a 658.8
_bBIG-
100 _aBennett, Anthony G.
245 4 _aThe big book of marketing
_blessons and best practices from the world's greatest companies
_cBennett, Anthony G.
260 _aNew York,USA:
_bMcGraw-Hill,
_c2010
300 _a464 p.
546 _aEN
650 _aMarkekting-Case studies
942 _cBK
999 _c46475
_d46475