000 | 00533nam a2200205Ia 4500 | ||
---|---|---|---|
001 | 47379 | ||
008 | 140429s9999 xx 000 0 und d | ||
020 | _a9788131759370 | ||
040 | _cPK-LaUMT | ||
082 |
_a 658.8 _bKOT-F |
||
100 | _aKeller, Kevin Lane | ||
245 | 2 |
_aA framework for marketing management _cKeller, Kevin Lane<>Kotler, Philip |
|
250 | _a4th | ||
260 |
_aNew Delhi,India: _bPearson, _c2011 |
||
300 | _a384 p. | ||
546 | _aEN | ||
650 | _aMarketing-management | ||
700 | _aKotler, Philip | ||
942 | _cBK | ||
999 |
_c45304 _d45304 |