000 00541nam a2200205Ia 4500
001 45862
008 140428s9999 xx 000 0 und d
020 _a9789380501277
040 _cPK-LaUMT
082 _a 658.802
_bGIL-S
100 _aGilligan, Colin
245 _aStrategic marketing planning
_cGilligan, Colin<>Wilson, Richard M. S.
250 _a2nd
260 _aOxford,UK:
_bButterworth-Heinemann,
_c2009
300 _a552 p.
546 _aEN
650 _aMarketing-planning
700 _aWilson, Richard M. S.
942 _cBK
999 _c43819
_d43819