000 00476nam a2200193Ia 4500
001 3863
008 140317s9999 xx 000 0 und d
020 _a0-7506-2055-2
040 _cPK-LaUMT
082 _a 658.8
_bLAN-M
100 _aLancaster, Geoff
245 _aMarketing
_cLancaster, Geoff<>Reynolds, Paul
260 _aOxford,UK:
_bButterworth-Heinemann,
_c1995
300 _a399 p.
546 _aEN
650 _aMarketing
700 _aReynolds, Paul
942 _cBK
999 _c4108
_d4108