| 000 | 00529nam a2200181Ia 4500 | ||
|---|---|---|---|
| 001 | 42758 | ||
| 008 | 140425s9999 xx 000 0 und d | ||
| 020 | _a9780805857887 | ||
| 040 | _cPK-LaUMT | ||
| 082 |
_aR 658.8342 _bKRU-C |
||
| 100 | _aKrugman, Edward P. | ||
| 245 |
_aConsumer behavior and advertising involvement _bselected works of Herbert E. Krugman _cKrugman, Edward P. |
||
| 260 |
_aNew York,USA: _bRoutledge, _c2008 |
||
| 300 | _a344 p. | ||
| 546 | _aEN | ||
| 650 | _aAdvertising-Psychological aspects | ||
| 942 | _cBK | ||
| 999 |
_c40844 _d40844 |
||