000 00575nam a2200193Ia 4500
001 42016
008 140425s9999 xx 000 0 und d
020 _a9780749457181
040 _cPK-LaUMT
082 _a 658.046
_bGIB-S
100 _aGibbs, Richard
245 _aStrategic alliances & marketing partnerships
_bGaining competitive advantage through collaboration and partnering
_cGibbs, Richard<>Humphries, Andrew
260 _aLondon,UK:
_bKogan Page,
_c2009
300 _a235 p.
546 _aEN
650 _aMarketing
700 _aHumphries, Andrew
942 _cBK
999 _c40587
_d40587