| 000 | 00667nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 40483 | ||
| 003 | OSt | ||
| 005 | 20170506110655.0 | ||
| 008 | 140423s9999 xx 000 0 und d | ||
| 020 | _a1587992051 | ||
| 040 | _cPK-LaUMT | ||
| 082 |
_a658.83028 _bBRU-M |
||
| 100 | _aBruner, Gordon C. | ||
| 245 |
_aMarketing scales handbook _ba compilation of multi-item measures for consumer behavior & advertising _cBruner, Gordon C.<>Hensel, Paul J.<>James, Karen E. |
||
| 260 |
_aMason,USA: _bThomson, _c2005 |
||
| 300 | _a842 p. | ||
| 546 | _aEN | ||
| 650 | _aMarketing-Handbook | ||
| 700 | _aHensel, Paul J. | ||
| 700 | _aJames, Karen E. | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c39664 _d39664 |
||