000 00532nam a2200181Ia 4500
001 33856
008 140418s9999 xx 000 0 und d
020 _a0787964190
040 _cPK-LaUMT
082 _aR 658.83
_bAND-M
100 _aAndreasen, Alan R.
245 _aMarketing research that won't break the bank
_ba practical guide to getting the information you need
_cAndreasen, Alan R.
260 _aSan Francisco,USA:
_bJossey-Bass,
_c2002
300 _a277 p.
546 _aEN
650 _aMarketing research
942 _cBK
999 _c33406
_d33406