000 00556nam a2200205Ia 4500
001 27911
008 140414s9999 xx 000 0 und d
020 _a0-07-121430-5
040 _cPK-LaUMT
082 _a 658.8
_bBEA-M
100 _aRaymond W. Laforge
245 _aMarketing
_bprinciples and perspectives
_cRaymond W. Laforge<>Thomas N. Ingram<>William O. Bearden
250 _a4th
260 _aBoston,USA:
_bMcGraw-Hill,
_c2004
300 _a596 p.
546 _aEN
700 _aThomas N. Ingram
700 _aWilliam O. Bearden
942 _cBK
999 _c28041
_d28041