000 00546nam a2200217Ia 4500
001 26356
008 140414s9999 xx 000 0 und d
020 _a0-471-36340-5
040 _cPK-LaUMT
082 _a 658.83
_bAAK-M
100 _aDavid A. Aaker
245 _aMarketing research
_cDavid A. Aaker<>George S. Day<>V. Kumar
250 _a7th
260 _aNew York,USA:
_bJohn Wiley & Sons,
_c2001
300 _a751 p.
546 _aEN
650 _aMarketing research
700 _aGeorge S. Day
700 _aV. Kumar
942 _cBK
999 _c26518
_d26518