000 00596nam a2200229Ia 4500
001 24214
008 140410s9999 xx 000 0 und d
020 _a0-273-60734-0
040 _cPK-LaUMT
082 _a 658.8
_bADC-M
100 _aAl Halborg
245 _aMarketing:
_bprinciple and practice
_cAl Halborg<>Caroline Ross<>Dennis Adcock<>Ray Bradfield
250 _a2nd
260 _aLondon,UK:
_bPitman Publishing,
_c1995
300 _a420 p.
546 _aEN
650 _aMarketing
700 _aCaroline Ross
700 _aDennis Adcock
700 _aRay Bradfield
942 _cBK
999 _c24419
_d24419