000 00514nam a2200193Ia 4500
001 1960
008 140313s9999 xx 000 0 und d
020 _a0256068658
040 _cPK-LaUMT
082 _a 658.8
_bMCC-B
100 _aE. Jerome McCarthy
245 _aBasic marketing
_bA Managerial approach
_cE. Jerome McCarthy<>William D.Perreault
260 _aHomewood,USA:
_bIrwin,
_c1990
300 _a734 p.
546 _aEN
650 _aMarketing-Management
700 _aWilliam D.Perreault
942 _cBK
999 _c2270
_d2270