000 00457nam a2200169Ia 4500
001 21749
008 140409s9999 xx 000 0 und d
020 _a0-7506-3501-0
040 _cPK-LaUMT
082 _aR 658.8003
_bINT-
100 _aEric Waarts
245 4 _aThe internaitonal encyclopedia of marketing:
_bEuropean marketing confederation
_cEric Waarts
260 _aLondon,UK:
_bButterwoth,
_c1995
300 _a372 p.
546 _aEN
942 _cBK
999 _c22049
_d22049