000 00424nam a2200181Ia 4500
001 1586
008 140313s9999 xx 000 0 und d
020 _a0030767083
040 _cPK-LaUMT
082 _a 658.8
_bASS-M
100 _aHenry Assael
245 _aMarketing
_bprinciples & strategy
_cHenry Assael
250 _a2nd
260 _aNew York,USA:
_bH. B. C,
_c1993
300 _a771 p.
546 _aEN
942 _cBK
999 _c1896
_d1896