000 00526nam a2200193Ia 4500
001 18455
008 140405s9999 xx 000 0 und d
020 _a0-13-597451-8
040 _cPK-LaUMT
082 _a 808.800285
_bCHA-B
100 _aRandall G. Chapman
245 _aBrandmaps:
_bThe competitive marketing strategy game
_cRandall G. Chapman
250 _a4th
260 _aUpper Saddle River,USA:
_bPrentice Hall,
_c1997
300 _a196 p.
546 _aEN
650 _aMarketing-Computer programs
942 _cBK
999 _c18841
_d18841