000			02330nam a22002417a 4500
005			20261027111110.0
008			261027s2026 |||||||| |||| 00| 0 eng d
020			_a9781041078647
040			_cPK-LaUMT
082			_a343.0999 _bMOL-G
100	1		_aMoldawer, Mira _916806
245	1	0	_aGen AI, authorship and the law : _bpersona authorship and publicity rights / _cMira Moldawer
260			_aAbingdon : _bRoutledge, _c2026
300			_axv, 260 p..
490			_aRoutledge-Cavendish research in intellectual property
500			_aIncludes bibliographical references and index.
520			_a"This book interrogates the legal and cultural dimensions of persona authorship, particularly in the context of publicity rights and the growing regulatory response to Generative AI. In an era of rapid technological advancement and evolving legal frameworks, this book provides a groundbreaking analysis of the intersections between text, authorship, and vocabulary. Through an innovative application of the "if value, then right" ("IVTR") principle, the book deconstructs the shifting foundations of authorship in Western legal thought. It examines the persona as a cultural text unrecognised by copyright law, the hybrid nature of publicity rights authorship, and the influence of postmodern vocabulary on legal adjudication. Crucially, it critically engages with the exclusion of Gen AI from authorship, highlighting how legal doctrine, rather than objective artistic neutrality, determines creative legitimacy. Bridging copyright and trademark law, this book argues for a re-evaluation of the balance between persona authorship and cultural control, offering a compelling framework for understanding the future of intellectual property in the digital age. It challenges conventional narratives and proposes new pathways for navigating authorship in a technologically mediated world. The book will be of interest to anyone interested in the evolution of intellectual property law, the intersection between law and culture, and their impact on the unique dilemmas posed by artificial intelligence"-- Provided by publisher
546			_aEng
650			_aAuthorship-Law and legislation _916807
650			_aCopyright-Law and legislation _916757
650			_aArtificial intelligence-Law and legislation _916788
942			_cBK
999			_c143645 _d143645