000			01951nam a22002297a 4500
005			20260721121430.0
008			260721s2025 |||||||| |||| 00| 0 eng d
020			_a9781032531915
040			_cPK-LaUMT
082			_a302.2 _bCHR-P
100	1		_aChristiano, Ann Searight _913903
245	1	0	_aPublic interest communications : _bstrategy for changemakers / _cAnn Searight Christiano and Angela Bradbery
260			_aNew York : _bRoutledge, _c2025
300			_axii, 344 p,.
500			_aIndex present
520			_aWritten by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.Each chapter includes accessible, applicable insights, exercises and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with multiple perspectives through practitioner interviews. Through a focus on fairness and ethics, the book helps readers acquire the mindset of a public interest communicator.This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, and in public interest communication courses specifically, who wish to promote lasting change on issues that advance the greater good.Accompanying online materials include worksheets and links to further resources such as videos and podcasts. Please visit www.routledge.com/9781032531915
546			_aEng
650			_aSocial change
650			_aCommunication-Social aspects _913904
700	1		_aBradbery, Angela _913905
942			_cBK
999			_c141533 _d141533