000			01796nam a22002177a 4500
005			20260721114420.0
008			260721s2024 |||||||| |||| 00| 0 eng d
020			_a9781032461144
040			_cPK-LaUMT
082			_a658.45 _bGAG-N
100	1		_aGaggin, Kelly _913887
245	1	0	_aNonprofit communications : _ba mission-driven and human-centered approach / _cKelly Gaggin
260			_aNew York : _bRoutledge, _c2024
300			_a183 p.
500			_aIncludes bibliographical references and index.
520			_a This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good. Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant's heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. The text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served. This book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and/or management as well as an essential resource for nonprofit industry professionals. »--Quatrième de couverture
546			_aEng
650			_aNonprofit organizations _913888
650			_aCommunication in organizations
942			_cBK
999			_c141528 _d141528