000			01815nam a22002177a 4500
005			20260715170152.0
008			260715s2023 |||||||| |||| 00| 0 eng d
020			_a9781032321646
040			_cPK-LaUMT
082			_a338.4761510954 _bNAN-S
100	1		_aNandy, Mithun _913686
245	1	0	_aStrategic pharmaceutical marketing management in growth markets / _cMithun Nandy
260			_aLondon : _bRoutledge, _c2023
300			_axix, 268 p.
500			_aIncludes bibliographical references and index.
520			_a"India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50 per cent of the global demand for various vaccines, and as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organisational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision making, and international marketing"-- Provided by publisher
546			_aEng
650			_aDrugs-India-Marketing _913687
650			_aPharmaceutical idustry-India _913688
942			_cBK
999			_c141441 _d141441