000			01382nam a22002417a 4500
005			20260514160008.0
008			260514s2023 |||||||| |||| 00| 0 eng d
020			_a9781394159253
040			_cPK-LaUMT
082			_a621.382 _bMIC-R
100	1		_aMichael, Justin _911779
245	1	0	_aReinventing virtual events : _bhow to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance / _cJustin Michael and Julia Nimchinski
260			_aNew Jersey : _bJohn Wiley & Sons, _c2023
300			_axv, 272 p.
500			_aIndex present
520			_aGTM Games creates hybrid events that are compelling and use innovative techniques like mash-ups and role reversals. It's invite only and membership based. This book will be a playbook on how to revamp and innovate with virtual events by an in-demand company making waves in this space. Julia invented Go-To-Market cross-training, and it started a movement. Professionals traded roles and lives in interactive drills vs. flat webinar panels. The NTS pyramid of learning speaks to 90% retention when participants coach and teach each other in a real-world scenario vs. the prevailing status net flicks.
546			_aEng
650			_aBusiness meetings _911780
650			_aSpecial events Planning _911781
650			_aTeleconferencing _911782
700	1		_aNimchinski, Julia _911783
942			_cBK
999			_c140786 _d140786