| 000 | 00731cam a22002298i 4500 | ||
|---|---|---|---|
| 001 | 23950809 | ||
| 005 | 20251126112630.0 | ||
| 008 | 241212s2025 enk b 001 0 eng | ||
| 020 | _a9781032972244 | ||
| 040 | _cPK-LaUMT | ||
| 082 | 0 | 0 |
_a658.83072 _bDOI- |
| 245 | 0 | 0 |
_aDoing marketing research : _balternative methods for market sensing / _cedited by Alison Lawson and Charles Hancock |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bRoutledge, _c2025 |
||
| 300 | _a249 p. | ||
| 650 | 0 |
_aMarketing research _xMethodology. _98137 |
|
| 650 | 0 |
_aConsumers _xResearch _xMethodology. _98138 |
|
| 650 | 0 |
_aQualitative research _xMethodology. _98139 |
|
| 700 | 1 |
_aLawson, Alison, _98140 |
|
| 700 | 1 |
_aHancock, Charles _98141 |
|
| 942 | _cBK | ||
| 999 |
_c139260 _d139260 |
||