000 00452nam a2200181Ia 4500
001 1004
008 140313s9999 xx 000 0 und d
020 _a471484261
040 _cPK-LaUMT
082 _a 658.8
_bAAK-S
100 _aDavid A. Aaker
245 _aStrategic market management
_cDavid A. Aaker
250 _a7th
260 _aNew York, USA:
_bJohn Wiley & Sons,
_c2005.
300 _a356 p.
650 _aMarketing management
942 _cBK
999 _c1313
_d1313