000			00852cam a22002297i 4500
999			_c108484 _d108484
001			19009329
005			20181020100657.0
008			160309s2016 onca b 001 0 eng
020			_a9781442647992
040			_cPK-LaUMT
082	0	4	_a324.70973 _223 _bNEW-M
100	1		_aNewman, Bruce I.
245	1	4	_aThe marketing revolution in politics : _bwhat recent U.S. presidential campaigns can teach us about effective marketing / _cBruce I. Newman
260			_aToronto : _bUniversity of Toronto Press, _c2016
300			_axi, 205 p. : _billustrations ; _c24 cm.
650		0	_aPolitical campaigns _zUnited States.
650		0	_aCampaign management _zUnited States.
650		0	_aAdvertising, Political _zUnited States.
650		0	_aCommunication in politics _zUnited States.
650		0	_aMarketing _xPolitical aspects _zUnited States.
942			_cBK