| 000 | 00659cam a2200217 i 4500 | ||
|---|---|---|---|
| 999 |
_c106985 _d106985 |
||
| 001 | 18372916 | ||
| 005 | 20180818120711.0 | ||
| 008 | 141114s2016 nju 001 0 eng | ||
| 020 | _a9789332575394 | ||
| 040 | _cPK-LaUMT | ||
| 082 | 0 | 0 |
_a658.8 _223 _bKOT-F |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 2 |
_aA framework for marketing management / _cPhilip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College. |
| 250 | _a6th ed. | ||
| 260 |
_aNoida : _bPearson, _c2015 _c4th impression 2018 |
||
| 300 |
_a344 p. ; _c23 cm |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aKeller, Kevin Lane, | |
| 942 | _cBK | ||