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Books The big idea Robert Jones

by Robert Jones.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: UK: Penguin Books, 2000Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 JON-B] (1).
Books Marketing "essential principles, new realities" Jonathan Groucutt<>Patrick Forsyth<>Peter Leadley

by Jonathan Groucutt | Patrick Forsyth | Peter Leadley.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: "London,UK:" "Kogan Page," 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 GRO-M] (1).
Books Market research in practice: a guide to the basics Carol-Ann Morgan<>Nick Hague<>Paul Hague

by Carol-Ann Morgan | Nick Hague | Paul Hague.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: "London,UK:" "Kogan Page," 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 HAG-M] (1).
Books Strategic market management David A. Aaker

by David A. Aaker.

Edition: 7thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, USA: John Wiley & Sons, 2005Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 AAK-S] (1).
Books New and improved: the story of mass marketing in America. Richard S.Tedlowk

by Richard S.Tedlowk.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Buckingham, England: Barracuda Books, 1990Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 381.0973 TED-] (1).
Books The New export marketer George Young,

by George Young.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, UK: Kogan Page, 1991Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 382.6 YOU-N] (1).
Books The Social dynamics of marketing Conrad Berenson<>Henry Elibirt

by Conrad Berenson | Henry Elibirt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, USA: Random House, 1973Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 380.1 BER-S] (1).
Books The new competition S. Jatusripitak.<>Liam Fahey<>Kotler, Philip

by S. Jatusripitak | Kotler, Philip | Liam Fahey.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey, USA: Prentice-Hall, 1986Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 382.0952 KOT-N] (2).
Books Marketing hospitality : Sales and marketing for hotels, motels Dennis L.Foster

by Dennis L.Foster.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lake Forest, USA: Glencoe, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 647.94068 FOS-M] (2).
Books Marketing classics : A selection of influential articles Ben M.Enis<>Keith K.Cox

by Ben M.Enis | Keith K.Cox.

Edition: 7thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, USA: Allyn & Bacon, 1991Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 ENI-M] (2).
Books No lie-truth is the ultimate sales tool Barry Maher

by Barry Maher.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.85 MAH-N] (1).
Books Industrial and organizational marketing Michael H.Morris

by Michael H.Morris.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: Macmillan, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 MOR-I] (1).
Books Marketing D'Amico, Michael<>Zikmund, William

by D'Amico, Michael | Zikmund, William.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: John Wiley, 1989Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 ZIK-M] (1).
Books Marketing management and strategy Peter Doyle

by Peter Doyle.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: Prentice Hall, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 DOY-M] (1). Checked out (1).
Books Elements of marketing A. R.Morden

by A. R.Morden.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: English Language Book Society, 1993Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 MOR-E] (1).
Books Essentials of marketing text and cases Geoffrey Lancaster<>Lester Massingham

by Geoffrey Lancaster | Lester Massingham.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 LAN-E] (2).
Books Marketing channels Adel I.El-Ansary<>xlouis W.El-Ansary

by Adel I.El-Ansary | xlouis W.El-Ansary.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Prentice-Hall, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.84 STE-M] (4).
Books The Portable MBA in marketing Alexander Hiam<>Charles D.Schewe

by Alexander Hiam | Charles D.Schewe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: John Wiley, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 HIA-P] (1).
Books Marketing Richard L.Sandhusen

by Richard L.Sandhusen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: Barrons, 1987Availability: No items available Checked out (1).
Books Introduction to marketing John Frain

by John Frain.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Pitman, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 FRA-I] (1).
Books Choosing, buying and running a successful retail business Reg Fuller

by Reg Fuller.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Penguin Books, 1987Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 FUL-C] (2).
Books Marketing for non-marketing managers Patrick Forsyth

by Patrick Forsyth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Pitman, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 FOR-M] (5).
Books Capital markets Institutions and instruments Franco Modigliani<>Frank J.Fabozzi

by Franco Modigliani | Frank J.Fabozzi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey,USA: Prentice-Hall, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 FAB-C] (1).
Books Relationship marketing Own the market through strategic customer McKenna, Regis

by McKenna, Regis.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: Century, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 MCK-R] (2).
Books Basic marketing A Managerial approach E. Jerome McCarthy<>William D.Perreault

by E. Jerome McCarthy | William D.Perreault.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood,USA: Irwin, 1990Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 MCC-B] (1). Withdrawn (1).
Books Marketing Barry Berman<>Joel R.Evans

by Barry Berman | Joel R.Evans.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: Macmillan, 1990Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 EVA-M] (3).
Books Marketing management strategies and programs Gordon W.Paul<>Joseph P.Guiltinan

by Gordon W.Paul | Joseph P.Guiltinan.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 GUI-M] (1). Checked out (1).
Books Strategic marketing problems cases and comments Robert A.Petreson<>Roger A.Kerin

by Robert A.Petreson | Roger A.Kerin.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: Allyn & Bacon, 1993Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 KER-S] (5). Withdrawn (1).
Books Marketing management analysis, planning, implementation, and control Kotler, Philip

by Kotler, Philip.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Prentice-Hall International, 1997Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 KOT-M] (7). Checked out (6).
Books Selling & sales management David Jobber<>Geoffrey Lancaster

by David Jobber | Geoffrey Lancaster.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Pitman, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.81 LAN-S] (2). Checked out (1).
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