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Books Strategic market management David A. Aaker

by David A. Aaker.

Edition: 7thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, USA: John Wiley & Sons, 2005Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 AAK-S] (1).
Books The Portable MBA in marketing Alexander Hiam<>Charles D.Schewe

by Alexander Hiam | Charles D.Schewe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: John Wiley, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 HIA-P] (1).
Books Basic marketing A Managerial approach E. Jerome McCarthy<>William D.Perreault

by E. Jerome McCarthy | William D.Perreault.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood,USA: Irwin, 1990Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 MCC-B] (1). Withdrawn (1).
Books Marketing management strategies and programs Gordon W.Paul<>Joseph P.Guiltinan

by Gordon W.Paul | Joseph P.Guiltinan.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 GUI-M] (1). Checked out (1).
Books Professional sales management Alan J.Bush<>Joseph F.Hair<>Rolph E.Anderson

by Alan J.Bush | Joseph F.Hair | Rolph E.Anderson.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1988Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.81 AND-P] (5). Checked out (1). Withdrawn (2).
Books Marketing management strategy and cases Douglas J.Dalrymple<>Leonard J.Parsons

by Douglas J.Dalrymple | Leonard J.Parsons.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: John Wiley, 1990Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 DAL-M] (2).
Books Marketing management and administrative action Boyd, Harper, Jt. Auth.<>Britt, Steuart Henderson

by Boyd, Harper, Jt. Auth | Britt, Steuart Henderson.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Toronto: McGraw-Hill, 1978Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 BRI-M] (1).
Books Cases in marketing management Dalrymple, Douglas J.<>Parsons, Leonard J., Jt. Auth.; (Jeannet, Jean-Pie

by Dalrymple, Douglas J | Parsons, Leonard J., Jt. Auth.; (Jeannet, Jean-Pie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: John Wiley, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8068 DAL-M] (1).
Books Marketing research: an applied approach Kinnear, Thomas C.<>Taylor, James R., Jt. Auth.

by Kinnear, Thomas C | Taylor, James R., Jt. Auth.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1991Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 KIN-M] (1). Checked out (2).
Books Marketing management strategies and programs Guiltinan, Joseph P., Author

by Guiltinan, Joseph P., Author.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 GUI-M] (1).
Books Marketing and entrepreneurship in SME an innovative approach Carson, David<>Cromie, Stanley

by Carson, David | Cromie, Stanley.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Sydney,USA: Prentice Hall, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 CAR-M] (1).
Books Marketing management : Text and cases Dalrymple, Douglas J.<>Parsons, Leonard J.

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: John Wiley, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 DAL-M] (1). Checked out (1).
Books Managing the marketing functions : The challenge of customer Washburn, Stewart A.

by Washburn, Stewart A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1988Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 WAS-M] (2).
Books TQM for sales and marketing management Cortada, James W.

by Cortada, James W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1993Availability: No items available Checked out (1).
Books Readings on market-driving strategies : Towards a new theory Carpenter, Gregory S.<>Glazer, Rashi, Jt. Auth.; (Nakamoto, Kent), Jt. Au

by Carpenter, Gregory S | Glazer, Rashi, Jt. Auth.; (Nakamoto, Kent), Jt. Au.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Reading,USA: Addison-Wesley, 1997Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 CAR-R] (2).
Books Interanational trade procedures and management Walker, A. G.

by Walker, A. G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Bodley Head, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 WAL-I] (1).
Books Expand!... : The dynamic approach to international marketing Giordan, Alain-Eric

by Giordan, Alain-Eric.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Altershot: Gower Publishing, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 GIO-E] (4).
Books International marketing: managerial perspectives. Jain, Subhash C.<>Tucker, Lewis R., J.T.

by Jain, Subhash C | Tucker, Lewis R., J.T.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: Kent Publishing Company, 1986Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 JAI-I] (1).
Books International marketing Sarathy, Ravi, J.T.<>Terpstra, Vern

by Sarathy, Ravi, J.T | Terpstra, Vern.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth: The Dryden Press, 1991Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 TER-I] (1).
Books Focus : The future of your company depends on it Ries, Al

by Ries, Al.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: 1996Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 RIE-F] (1). Checked out (1).
Books Marketing without mystery : A practical guide to writing a m Daniel, Sally H., J.T.<>Dirks, Laura M.

by Daniel, Sally H., J.T | Dirks, Laura M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: 1991Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 DIR-M] (2).
Books Market driven strategy : Proecsses for creating value Day, George S.

by Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: The Free Press, 1990Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 DAY-M] (1).
Books Business marketing management : An organizational approach Haas, Robert W.

by Haas, Robert W.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: PWS-Kent Publishing Company, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 HAA-B] (1).
Books Manging global marketing : Cases and text Kashani, Kamran

by Kashani, Kamran.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 KAS-M] (1).
Books Strategic marketing Cravens, David W.

by Cravens, David W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: McGraw-Hill, 1994Availability: No items available Checked out (1).
Books Global marketing management: cases and readings. Buzzell, Robert D., Ed.<>Queleh, John A., J.Ed.; (Bartlett, Christopher A.)

by Buzzell, Robert D., Ed | Queleh, John A., J.Ed.; (Bartlett, Christopher A.).

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Reading,USA: Addison-Wesley Publishing, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 GLO-] (2).
Books Marketing management: A strategic planning approach. Victor P. Buell

by Victor P. Buell.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill Book Company, 1985Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 BUE-M] (1).
Books Marketing and entrepreneurship in SMEs: An innovative approach David Carson<>Pauric McGowan<>Stanley Cromie

by David Carson | Pauric McGowan | Stanley Cromie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Prentice Hall, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 CAR-M] (1).
Books Global marketing strategy Harold Chee<>Rod Harris

by Harold Chee | Rod Harris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Pitman Publishing, 1998Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 CHE-G] (1).
Books Principles of global marketing Mark C. Green<>Warren J. Keegan

by Mark C. Green | Warren J. Keegan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle,USA: Prentice Hall International, 1997Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 KEE-P] (1). Checked out (1).
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