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Books
Customer relationship management : Making hard decisions wit Anton, Jon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Prentice Hall, 1996
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 ANT-C.
Books
Managing services using technology to create value Janelle Heineke<>Mark M. Davis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston,USA: McGraw-Hill, 2003
Availability: Items available for loan: UMT Main Campus (1)Call number: 658 DAV-M.
Books
The CRM handbook a business guide to customer relationship management Jill Dyche by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkeley,USA: Peachpit Press, 2002
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 DYC-C.
Books
Customer relationship management essentials John W. Gosney<>Thomas P. Boehm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi,India: Prentice Hall of India, 2001
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 GOS-C.
Books
Customer relationship management integrating marketing strategy and information technology Faye W. Gilbert<>Raymond McLeod<>Zikmund, William G. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kundli,India: John Wiley, 2003
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 ZIK-C.
Books
Return on customer creating maximum value form your scarcest resource Peppers, Don<>Rogers, Martha by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Marshall Cavendish Business, 2005
Availability: Items available for loan: UMT Main Campus (2)Call number: PFL 658.812 PEP-R, ...
Books
Marlet bisters 40 strategic moves that drive exceptional business growth MacMillan, Ian C.<>McGrath, Rita Gunther by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston,USA: Harvard Business School, 2005
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.4012 MCG-M.
Books
Harvard Business Review on customer relationship management Harvard Business School by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston,USA: Harvard Business School, 2001
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 HAR-H.
Books
Consumer insight how to use data and market research to get closer to your customer Bond, Alison<>Foss, Bryan<>Stone, Merlin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Kogan Page, 2005
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.834 STO-C.
Books
Customer in the boardroom? crafting customer-based business strategy Bijapurkar, Rama by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,U.K.: Sage Publications, Inc., 2012
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.4012 BIJ-C.
Books
The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers / Reza Soudagar, Vinay Iyer and Volker Hildebrand by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2012
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 SOU-C.
Books
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2010
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 GRE-C.
Books
Customer relationship management : making hard decisions with soft numbers / Jon Anton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Dorling Kindersley, 2002
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 ANT-C.
Books
Built to serve : how to drive the bottom line with people-first practices / Dan J. Sanders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, : McGraw-Hill, 2008
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.4 SAN-B.
Books
Principles of marketing / by Philip Kotler, Gary Armstrong and Marc Oliver Opresnik by
Edition: 18th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson, 2021
Availability: Not available: UMT Main Campus: Checked out (1).
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