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Books Branded the buying and selling of teenagers Quart, Alissa

by Quart, Alissa.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Arrow Books, 2003Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: PFL 658.8340835 QUA-B] (2).
Books Experiential marketing a practical guide to interactive brand experiences Smilansky, Shaz

by Smilansky, Shaz.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2009Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 SMI-E] (1).
Books The better mousetrap brand invention in a media democracy Pont, Simon

by Pont, Simon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2013Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 PON-B] (1).
Books Gimme! : the human nature of successful marketing / John Hallward

by Hallward, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, 2007Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 HAL-G] (1).
Books The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema and Ed Lebar ; foreword by Peter Stringham

by Gerzema, John | Lebar, Ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco, Calif. : Jossey-Bass, 2008Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 GER-B] (1).
Books Imagineering : innovation in the experience economy / Gabrielle Kuiper and Bert Smit ; translated by Monique Hondelink

by Kuiper, Gabrielle | Smit, Bert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxfordshire : CABI, 2011Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.4063 KUI-I] (1).
Books The thank you economy / Gary Vaynerchuk

by Vaynerchuk, Gary.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : HarperCollins Publishers, 2011Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.812 VAY-T] (1).
Books What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn

by Yohn, Denise Lee.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco : Jossey-Bass, 2014Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 YOH-W] (1).
Books Brand management strategies : luxury and mass markets / William D'Arienzo

by D'Arienzo, William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Bloomsbury, 2016Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 DAR-B] (2).
Books Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick

by Martinez Onaindia, Carlos | Resnick, Brian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley, 2013Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 MAR-D] (1).
Books The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex

by Essex, Andrew.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Spiegel & Grau, 2017Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 659.1 ESS-E] (1).
Books Designing the brand identity in retail spaces / Martin M. Pegler

by Pegler, Martin M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Bloomsbury, 2015Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 725.21 PEG-D] (1).
Books Status update : celebrity, publicity, and branding in the social media age / by Alice E. Marwick

by Marwick, Alice Emily.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Heaven : Yale University Press, 2013Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 305.52 MAR-S] (1).
Books Global brand strategy : world-wise marketing in the age of branding / by Jan-Benedict Steenkamp

by Steenkamp, Jan-Benedict.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Palgrave Macmillan, 2017Availability: No items available Checked out (1).
Books Islamic marketing and branding : theory and practice / edited by T C Melewar and Sharifah Faridah Syed Alwi

by Melewar, T. C | Alwi, Sharifah Faridah Syed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2018Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 297.2730688 ISL-] (1).
Books Advertising and promotional culture / by P. David Marshall and Joanne Morreale

by Marshall, P. David | McAllister, Matthew P | West, Emily.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Palgrave, 2018Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 659.109 MAR-A] (1).
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