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Books
Strategic brand management "building, measuring, and managing brand equity" Kevin Lane Keller by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "New Delhi,India:" "Prentice-Hall," 2004
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.827 KEL-S.
Books
Global brand strategy: "unlocking brand potential across countries, cultures & markets" Sicco Van Gelder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "London,UK:" "Kogan Page," 2004
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.827 GEL-G.
Books
Strategic brand management: building, Measurement, and managing brand equity. Keller, Kevin Lane<>Brand name products-Management by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River,USA: Prentice Hall, 1998
Availability: Items available for loan: UMT Main Campus (4)Call number: 658.827 KEL-S, ... Not available: UMT Main Campus: Checked out (3).
Books
Brand sense how to build poweful brands through touch, taste, smell, sight & sound Lindstrom, Martin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Kogan Page, 2005
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.827 LIN-B.
Books
Profit brand how to increase the profitability accountability & sustainability of brands Wreden, Nick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Kogan Page, 2005
Availability: Items available for loan: UMT Main Campus (1)Call number: PFL 658.827 WRE-P.
Books
Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity Aaker, David A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: The Free Press, 2004
Availability: Items available for loan: UMT Main Campus (2)Call number: PFL 658.827 AAK-B, ...
Books
Profit brand how to increase the profitability, accountability & sustainability of brands Wreden, Nick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Kogan Page, 2005
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.827 WRE-P.
Books
The new strategic brand management advanced insights and starategic thinking Kapferer, Jean-Noel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Kogan Page, 2012
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8343 KAP-N.
Books
The new strategic brand management advanced insights and strategic thinking Kapferer, Jean-Noel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Kogan Page, 2012
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8343 KAP-N.
Books
Brand management strategies : luxury and mass markets / William D'Arienzo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Bloomsbury, 2016
Availability: Items available for loan: UMT Main Campus (2)Call number: 658.827 DAR-B, ...
Books
Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley, 2013
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.827 MAR-D.
Books
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tamil Nadu : Pearson, 2015 Fifth impression 2018
Availability: Items available for loan: UMT Main Campus (2)Call number: 658.827 KEL-S, ...
Books
Global brand strategy : world-wise marketing in the age of branding / by Jan-Benedict Steenkamp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Palgrave Macmillan, 2017
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.827 STE-G.
Books
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller and Vanitha Swaminathan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson, 2020
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.827 KEL-S.
Strategic brand management: building, Measurement, and managing brand equity. Keller, Kevin Lane<>Brand name products-Management by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River,USA: Prentice Hall, 1998
Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: 658.827 KEL-S.
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